Job Type : Full Time
Industry : Marketing /Business Administration
Education Level : Executive level
Description
Role purpose:
Working with the Marketing Manager to deliver M-commerce revenue and customer
KPIs through executing Marketing initiatives for M-Pesa consumers, Businesses,
and strategic partners. Work with all departments to ensure products and
service delivery for new and existing customers and businesses in the M-Pesa
portfolio by designing, managing and executing the right mix of the go to
Market roadmap.
Key accountabilities
·
Communication development. Brief & manage
development of communications M-Pesa campaigns, products, services,
enhancements, events, partnerships and collateral by working closely with
creative agencies in alignment with internal stakeholders.
·
Product & campaign launches. Manage
plans & execution of M-Pesa launch and press events to deliver M-Commerce
go to market for new products, campaigns or strategic partnerships.
·
Media & PR. Execute, analyse and monitor
media plans for various M-Pesa campaigns for ATL media, Digital and OOH.
Monitor media placements and compliance reports and track Return on investment
in line with M-Pesa KPIs.
·
Events, sponsorships and activations. Manage
rollout of M-Pesa events, sponsorships and on-ground activations by overseeing
the end to end planning, execution and post event evaluations.
·
Trade marketing & POS Management. POS
planning, Production & deployment for products and campaigns with go to
market teams to achieve maximum visibility for the M-Pesa brand across all
touchpoints.
Core competencies, knowledge
and experience
• Excellent analytical and logical reasoning skills
translated from consumer insights
• Excellent communication skills
• Strong stakeholder management skills
• Ability to anticipate customer, competitor and market
dynamics
• Able to challenge the status quo
Must have technical/professional qualifications:
·
3-5-year relevant experience in Telecoms
Marketing, Mobile Financial Services Marketing, brand or account management
role.
·
Bachelor degree in Business
Administration, Marketing or its equivalent.
·
Strong analytical skills and business acumen.
·
Build and maintain relationship with key stakeholders
in the value chain.
·
Project management knowledge and experience
would be advantageous.
Job Responsibility
·
Demonstrates a good understanding of Marketing
Communications and Brand procedures and concepts through extensive practical
experience and advices on the correct execution of Brand positioning, identity
development and campaign approval plans;
·
Supports the team to deliver activities related
to the implementation of a range of strategic Brand, Marketing Communications
and identity programmes across all channels, audiences and segments, which may
be in conjunction with other Brand teams;
·
Uses communication skills to work effectively
with internal audiences and external agencies or partners to ensure
understanding of the Brand identity, interpretation and creative expression � challenging interpretation
where required;
·
Delivers tasks according to annual Brand plan;
·
Supports collaboration with creative and brand
communications vendors to develop ongoing briefs;
·
May deliver tasks to support with sponsorship
deals, (e.g. managing ongoing rights, contractual and activation elements);
·
May deliver ad-hoc campaigns (e.g. across
consumer segments) and work with campaign teams to ensure consistency between
all Brand / tactical advertising campaigns in terms of message and delivery;
·
Performs other job-related duties or tasks
defined by the supervisor or resulting from assigned agendas.
Skills
·
PR and Sponsorship
·
Media Planning
·
Biddable Media
·
Brand Management
Vodacom Tanzania is Tanzania’s leading communications
company providing a wide range of services for consumers and enterprise
including voice, data, messaging, financial services and Enterprise solutions.
Vodacom Tanzania was listed on the Dar es Salaam Stock
Exchange on 15 August 2017. Vodacom Tanzania and its subsidiaries (together
‘the Group’) are majority owned by Vodacom Group Limited (75% holding), a
company registered in South Africa, which in turn is majority owned by Vodafone
Group PLC., a company based in the United Kingdom
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