Job Description
Posting Country: Tanzania, United Republic of
Date Posted: 15-Dec-2021
Full Time / Part Time: Full Time
Contract Type: Permanent
At Vodacom, we’re working hard to build a better future.
A more connected, inclusive and sustainable world. As a dynamic global
community, it's our human spirit, together with technology, that empowers us to
achieve this.
We challenge and innovate in order to connect people,
businesses, and communities across the world. Delighting our customers and
earning their loyalty drive us, and we experiment, learn fast and get it done,
together.
With us, you can be truly be yourself and belong, share
inspiration, embrace new opportunities, thrive, and make a real
difference.
Description
Role purpose:
• Overall acceleration of services penetration to M-Pesa High
value customers.
• Maintain and grow M-Pesa high value customer
• Drive actionable base trend insights related to services
uptake and direct on how to be acted upon
• Develop and execute plan to maintaining a healthy high
value customer base in line with the company roadmap
Key
accountabilities
• Develop and implement a strategy to retain and grow MVC and
HVC segment
• Develop customer behavior segments, ARPU segment, RFM and
other segments that will help to understand customers’ transaction behavior and
recommend services adopted by such segments
• Develop and drive efficient cross-selling & upselling
campaigns to increase services usage through micro segmentation and customer
intelligence.
• Implement a comprehensive plan for various M-Pesa segments
to ensure a sustainable survival rate.
• Close collaboration with consumer business unit to Increase
conversion for M-Pesa subscriber base.
• Collaborate with cross functional teams to improve and
uncover insights that will engender service penetration and advise on
appropriate interventions plans.
• Develop initiatives to increase customer ARPU
• To coordinate and engagement a close relationship with the
High value customers
Core
competencies, knowledge and experience
• Excellent analytical and logical reasoning skills
translated from consumer insights
• Experience in SQL and Database management.
• Outstanding systems integration skills to understand
customer data(data-mart).
• Excellent communication skills
• Strong stakeholder management skills
• Ability to anticipate customer, competitor and market
dynamics
• Able to challenge the status quo
Must have
technical/professional qualifications:
• Bachelor degree in Computer Science, Information
Technology, Business Administration, Economics, Marketing or its equivalent.
• Strong analytical skills and business acumen.
• Build and maintain relationship with key stakeholders in
the value chain.
• Telecommunications experience would be advantageous.
• Project management knowledge and experience would be
advantageous.
Key performance
indicators:
• Growth of services uptake by agreed percent.
• Accurate and timely delivery & execution of action
plans & initiatives
• Growth of high value customers (MVC & HVC)
Skills
Modern Marketing
Leadership
Data Analytics and
Insights
CVM Campaign
Development and Management
Always on Marketing
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