Marketing Officer (1 Post)

  • Air Tanzania Company Limited (ATCL)
  • Tanzania
Posted over 2 years ago
About the job
  • Job Type : Contract

  • Industry : Marketing /Business Administration

  • Education Level : Senior level

Job Description

Minimum Entry Qualification and Working Experience

  • Must have at least a Bachelor’s Degree in Marketing, Business Administration/AirTransport Management or its equivalent from a recognized institution.
  • Must have at least 3 years working experience in a similar function
  • Possession of a Master Degree/Aviation related certification and/or background in aviation will be an added advantage

Duties and Responsibilities:

  • Identify marketing opportunities by identifying consumer requirements; defining market, and competitor’s strengths and weaknesses; forecasting projected business; and establishing targeted market share
  • Prepare the marketing plan/activities to actively promote brand awareness
  • Lead the communication plan, including traditional media activation as well digital tactical strategies
  • Maximize the image and the reputation of the transportation group by establishing credibility and maintaining good working relationships with customers’ management team and the aviation community
  • Oversee the company’s marketing budget
  • Coach and develop members of marketing team as required
  • Monitor and report effectiveness of marketing communications
  • Develop and implement effective promotion and trade incentive programs

Employment Terms:

  • Five (5) years contract with remuneration and fringe benefits as per ATCL Scales and Incentive Scheme

Mode of Application For All Applicants:

Interested applicants must submit a dully signed letter for consideration of the application attached with the following:-

  • A detailed curriculum vitae (CV),
  • Certified copies of all certificates (including secondary school), birth certificate and other relevant certificates/ licenses. Applicants who have studied outside Tanzania should have their certificates approved by relevant authorities Tanzania Commission for University (TCU) or National Examination Council- NECTA)
  • Two recent passport size photographs
  • Name and address of at least two reputable referees;
  • Applicant’s reliable contact address, email address and telephone number.

Note: Misrepresentation of qualifications or any other information on application shall warrant legal consequences

CLOSING DATES: The deadline for receiving  all applications is 27 December 2021

About the Company

Air Tanzania Company Limited (ATCL) is the national airline of Tanzania, IOSA certified and a proud member of IATA based in Dar es Salaam, with its hub at Julius Nyerere International Airport. Air Tanzania Company Limited (ATCL) was established in 1977 following the dissolution of East African Airways and has also been a member of the African Airlines Association (AFRAA) since its inception.

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