Job Type : Full Time
Industry : Business Administration
Education Level : Managerial Level
Serengeti Breweries
Limited (SBL) is a fully integrated beverage business in Diageo Africa (supply
and demand for beer and spirits) It is a subsidiary of East Africa Breweries
Limited (EABL), the largest business unit in Diageo Africa and the second largest
listed company on the NSE in Kenya. SBL operates exclusively in Tanzania and is
the second largest beer company with a market share of around 20%.
SBL was incorporated
in 1988 as Associated Breweries Limited and changed its name to Serengeti
Breweries Limited in 2002, and commenced commercial operations in 1996 with one
brewery in Dar es Salaam. 51% of the company was acquired by EABL in October
2010 and has three breweries located in Dar es Salaam, Mwanza and Moshi.
SBL flagship brand
is Serengeti Premium Lager. Other brands in the portfolio include Tusker Lager,
Guinness, Kibo Gold, Pilsner and Senator. Headquartered in Dar es Salaam, SBL
is also the distributor of several global Diageo international renowned spirits
brands such as Johnnie Walker, Smirnoff, Gordon’s, Bailey’s and Captain Morgan.
Scope of the role
The role is to lead
the Brand and activation strategy for the Premium Spirits portfolio – end to
end i.e. crafting effective marketing / brand strategies, followed through with
excellent trade execution, that will aid Diageo in meeting its annual business
objectives.
The role focuses on
strong collaboration across the Marketing, Customer Marketing and Sales
functions (incl. Key Accounts), ensuring clear communication with regards to
planning and execution of the Spirits portfolio
Purpose of Role
Complexity
SBL operates in a
highly competitive and dynamic environment across a vast geography.
Since the sachet
ban, the market has shifted tremendously resulting in alternative formats of
spirits being selected. With pressure on disposable income, consumers are
consistently evaluating their purchase decisions, placing a larger emphasis on
brand value and salience.
Leadership
Responsibilities and Decision-making rights
3-5 Accountabilities
Qualifications and experience required
Worker Type: Regular
Primary Location: Dar es Salaam
Job Posting Start Date: 2021-10-22-07:00
SBL is the second largest beer company in Tanzania, with its
own brands accounting for 15% of the market by volume and when combined with
EABL's portfolio, accounts for approximately 28% of the Tanzanian branded beer
sector.
Serengeti Breweries Limited (SBL) is a fully integrated
beverage business in Diageo Africa (supply and demand for beer and spirits). It
is a subsidiary of East Africa Breweries Limited (EABL), the largest business
unit in Diageo Africa and the second largest listed company on the Nairobi
stock exchange. SBL operates exclusively in Tanzania. SBL flagship brand is
Serengeti Premium Lager. Other brands in the portfolio include Guinness, Tusker
Lager, Kibo Gold, Pilsner and Senator. Headquartered in Dar es Salaam, SBL is
also the distributor of several global Diageo international renowned spirits
brands such as Johnnie Walker, Smirnoff, Gordon’s, Bailey’s and Captain Morgan
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