About the Company

SBL is the second largest beer company in Tanzania, with its own brands accounting for 15% of the market by volume and when combined with EABL's portfolio, accounts for approximately 28% of the Tanzanian branded beer sector.

Serengeti Breweries Limited (SBL) is a fully integrated beverage business in Diageo Africa (supply and demand for beer and spirits). It is a subsidiary of East Africa Breweries Limited (EABL), the largest business unit in Diageo Africa and the second largest listed company on the Nairobi stock exchange. SBL operates exclusively in Tanzania. SBL flagship brand is Serengeti Premium Lager. Other brands in the portfolio include Guinness, Tusker Lager, Kibo Gold, Pilsner and Senator. Headquartered in Dar es Salaam, SBL is also the distributor of several global Diageo international renowned spirits brands such as Johnnie Walker, Smirnoff, Gordon’s, Bailey’s and Captain Morgan

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